What is Vero?Photo by Matteo Bianchessi
Vero means true.
We are an Italian design company whose aim is to transform everyday environments into contemporary places, with simplicity, honesty and timelessness.
Our products look beyond their functionality to interpret a new philosophy that believes in design as a promoter of contemporary values. We want to be the spokespersons for a new era of Italian design, for those who consider inclusiveness and transparency essential values to be integrated into everyday products.
The name refers precisely to this concept of truth (Vero means True in Italian), solidity and availability that is found in the aesthetics of the products, in the selected raw materials and in the selling methods. Small families of ready-to-order furnishings and objects that arise by intercepting the interests, needs and desires of the community by proposing a real and tangible offer, according to a launch model by drop. We thus fill the gap between mass-distribution products and niche design, furnishing everyday spaces with a modern and personal feel to those who are eager for concreteness.
Our creative direction is in the hands of Simona Flacco and Riccardo Crenna, founders of Simple Flair, Riviera Creative Space and A617. They conceive and manage an innovative reality that aims to represent a sector need: to create a brand that listens to and represents a community with shared values.
Flacco and Crenna think of Vero as an incubator of talents, a place for establishing a dialogue between all the interlocutors: from producers to designers, from communicators to consumers.
The strength of the Creative Direction is the communication inherent in the project: from the branding, conceived together with Studio Temp, to the social profile, in which the works of different talents will converge, up to entirely local production to create valuable products. A value that is the result of many excellences and that is communicated in an honest, simple and informal way, a way they have called Vero.
Regarding our production, we draw from an all-Italian basin of technique and manufacturing, based in Galatina in the heart of Puglia, to achieve long-term sustainability and thus progressive and healthy growth. The production company, led by Pasquale Apollonio, guarantees high quality standards and makes it possible to create complex products with technical characteristics at the level of collectible items. Thanks to our production site with a decades-long history, the network of local suppliers and efficient logistics management, Vero reduces delivery times for products purchased online to under 2 weeks. Starting from an Italian Apulian production, we look to the local as a bridge to reach and build an international future that allows to export this made in Italy design. The vision is to maintain a conscious and rooted production in Italy, the land of craftsmanship, speaking to more communities of real people around the world.