Vero creates furniture and objects that arise from Italian know-how with the aim of transforming homes into contemporary places.
Vero does it with timeless, simple and honest products that become the manifesto of an informal and real community of people that aim for a positive future.
Vero wants to contribute to a new era of Italian design, reinventing local know-how with an international approach.
What is Vero?
Italian design company Vero transforms everyday environments into contemporary places, with simplicity, honesty and timelessness.
Vero products look beyond their functionality to interpret a new philosophy that believes in design as a promoter of contemporary values. Thanks to the combination of the Italian savoir-faire and the creativity of designers operating from all over the world, Vero offers both novelties and experimentation.
Vero is the spokesperson for a new era of Italian design: for those who consider inclusiveness and transparency essential values to be integrated into everyday products.
The name refers precisely to this concept of truth (Vero means True in Italian), solidity and availability that is found in the aesthetics of the products, in the selected raw materials and in the selling methods. Small families of ready-to-order furnishings and objects that arise by intercepting the interests, needs and desires of the community by proposing a real and tangible offer, according to a launch model by drop.
Vero thus lls the gap between mass-distribution products and niche design, furnishing everyday spaces with a modern and personal feel to those who are eager for concreteness.
Founder:
Pasquale Apollonio
Brand Manager:
Mattia Caprifico
Press Office:
GC agency - Giulia Castelli
Sales:
Maria Elena Perrotta
Graphic Design & Brand Identity:
Studio Temp
Production
Vero draws from an all-Italian basin of technique and manufacturing, based in Galatina in the heart of Puglia, to achieve long-term sustainability and thus progressive and healthy growth.
Driven by the vision of Pasquale Apollonio, founder of Level Project and AP Montaggi, it brings together industrial know-how and design culture.
Vero aims to contribute to a new era of Italian design by reinventing local know-how with an international approach. It is committed to developing a young and growing supply chain, with the ambition of establishing a new contemporary manufacturing district.
Creative Direction
Vero talks about a new era of Italian design that expresses its values through alternative stylistic and production models. Born from the desire to respond to a specific need in the design sector, Vero is a brand that listens to and represents a community with shared values.
Vero is conceived as an incubator of talents, a platform for dialogue among all the key players in the field: from producers to designers, from communicators to consumers.
This is why the brand collaborates with international designers with a strong and recognizable voice, works alongside some of the best creatives in Milan, and personally supervises the production of each piece to create meaningful content.
The strength of Vero’s Creative Direction lies in the communicative dimension of the project itself: from branding developed in collaboration with Studio Temp to the social media presence, where the work of various talents converge, and in the commitment to entirely local production that gives life to high-quality objects.
A value that is the result of many excellences and that is communicated in an honest, simple and informal way, a way they have called Vero.
