Pasquale you are already the owner of a big company, how did the idea for the new brand originate?

Yes, I am the founder of level project, a company that design, manufacture and install custom, contract projects. Vero is the result of an idea that I had together with the creative direction of Simona Flacco e Riccardo Crenna, founders of simple flair and riviera creative space.
I do not just identify as the owner and investor of the project, in fact I fully share the vision of simple flair and I rely on their creative direction; combined with my own long experience in the sector, is a winning weapon.

Are you happy with the results achieved with the launch of the first drop?

Some of the products went sold out after just one week, we received so many requests and we didn't stop for a second in order to improve the performance of the existing products and at the same time design new ones. With the summer drop products, we did not work solely with wood, the absolute star of drop 1, but turned to an expert network of suppliers to also make pieces in steel and ceramic - another challenge!

How is the production process?

Vero draws on a totally Italian basin of technique and manufacturing. Thanks to its production site in Galatina, the heart of Puglia, with a dense network of local suppliers and an avant-garde digital logistics management with many years of history, Vero begins to develop long-term sustainability. The production takes place in highly specialized workshops that keep centenary local artisan techniques, guarantors of the refined quality of the products. Vero considers the local a bridge to reach an international future that will allow it to export simple made-in-Italy design, while maintaining a conscious production rooted in the land of craftsmanship.