Vero’s soul is reflected in the store’s volumes and shapes, which recall the home environment but interpret it by expanding it in a bigger scale and implementing new functions.
A place to collaborate, think and share the same passion for design and live the brand’s values.
Two large windows offer passers-by a look within the space completely covered by moquette flooring, an archetype of the home’s entrance and a metaphor of “welcome”. Two custom made structures are instantly visible: a vertical element with a metal-like finish that uses the typical shape of a closet to become an exposition and interactive surface, together with a large multifunctional counter in yellow lacquered wood resembling the kitchen space. The unusual and simple space set-up reflects the brand’s design intentions, exploring new languages to talk about contemporary living.
Vero’s store has been conceived exactly as a home for the local and international community. A place to collaborate, think and share the same passion for design and live the brand’s values.