VERO promotes a design practice grounded in authenticity, collaboration, and the intelligence of making, where local knowledge engages with global contexts through a conscious and continuously evolving approach.
A chat with Fredrik Paulsen
21 August 2023
Who is Fredrik Paulsen?
A fun loving designer with a passion for music, art and contemporary culture.
What does inspire you?
Sex, drugs & rock n´ roll
Beside design, what is your greatest passion?
Swimming in the ocean, watching sunsets, cooking and enjoying life with family and friends.
You work a lot with bright colors, what do they mean to you?
I see color as equal to any other materials. In my work I want to create vibrant combinations that resembles the sky and different light phenomenons.
Why did you choose to work with Vero?
It sounded like a fun project and I got great vibes from the people behind it.
See also
