Vero at Milan Design Week 2022Photo by Matteo Bianchessi
Pieces by Zaven and Sam Stewart enrich the collection and find a home in the new Milan location in the heart of Porta Venezia. Space and collection were unveiled through an event that took palce on June 8, 2022 at the new space.
On the occasion of the long-awaited Milan Design Week, Vero finds a home at a new space, at Via Casati 3, an important step to welcome its community within a new destination.
In June, the showroom hosts a pop-up installation designed to represent authenticity and inclusivity, two of the brand's cornerstones, signed by the creative direction of simple flair.
A warm earth-colored brick floor extrudes from the center of the space a bench that serves as both a display for the furnishings and the focal point of the space. A geometric volume to convivially welcome the public interested in a firsthand interaction with the brand and its pieces. The goal is to design a physical place that is supportive of the online offering, a new go-to destination in the city for design aficionados. Even the choice of the neighborhood was not random; Porta Venezia has always been the beating heart of creative people, with new restaurants, design studios and attractive hubs revolving around whimsical sectors.
In this context, we create new opportunities for the public and evolves over time. The design week installation is a testing ground to welcome the community; the space will remain home to our world and evolve into a welcoming and innovative store until the end of the year, hosting not only products but also events, talks and moments of conversations between national and international creatives.