Launch CampaignPhoto by Matteo Bianchessi
The month of April marks our birthday as a brand representative of a new era of Italian design that considers informality and transparency essential values to be integrated into everyday products.
The first collection consists of a family of furnishings resulting from the fusion of the typical Italian savoir-faire and the creativity of designers coming from all corners of the world.
Our objects bridge the gap between mass distribution and niche design, transforming everyday environments into contemporary places.
The first launch collection breathes transversal influences and invites Italian and international designers, such as CARA \ DAVIDE, Frederik Paulsen, Marco Campardo, Natalia Criado, Federica Elmo, a617, to reinterpret them in a contemporary key.
Stools, bookcases, chairs, tables, trolleys, mirrors and magazine racks make-up the first Vero family; all simple pieces for common use, but not trivial, indeed with curious, sophisticated, sometimes strange details, characterised by a high level of craftsmanship and complex workmanship, more pertinent to collectible design. Daily objects therefore take on an experimental and contemporary value.
We draw on a totally Italian basin of technique and manufacturing. Thanks to our production site in Galatina, the heart of Puglia, with a dense network of local suppliers and an avant-garde digital logistics management with many years of history, we begin to develop long-term sustainability.
The production, led by the founder Pasquale Apollonio, takes place in highly specialize workshops that keep centenary local artisan techniques, guarantors of the refined quality of the products.
We consider the local a bridge to reach an international future that will allow it to export simple made-in-Italy design, while maintaining a conscious production rooted in the land of craftsmanship.
Launching a brand during this historical period means greater awareness, concreteness and innovation. For this reason, we have opted for a ready-to-order product-drop model connected to a strongly digital direction that facilitates greater agility in terms of production and distribution, also guaranteeing an online shopping delivery time of less than two weeks.
In the same way, we approached the communication strategy and creative direction thinking of alternative solutions, characterised by a mix of mystery and synthesis developed in all channels; the branding, conceived together with Studio Temp, and the social profile, with images and videos of various talents that will converge over time, follow the same outlining.